Who We Are 2021-02-16T20:59:49+00:00


At the heart of our strategy lies the vision to be a leading provider of world class products and services in the emerging & frontier economies in Personal Care Products segment, thereby delivering on our promise of creating value for a multitude of stakeholders.

Established in 2003, with the launch of the famous CURRENT BEAUTY CREAM aka CBC, we have now evolved as Pakistan’s Largest Manufacturer of Personal Care Products. Our state of the art manufacturing facility is equipped with fully automatic Bar Soap Finishing Lines (Capacity: 200 Million Bar Soaps per annum), Vacuum Emulsifying Mixers (Capacity: 22,000 Litre), high-end packaging machinery, and ultra-modern R&D / QC Labs.esports betting Products that are being manufactured by us include skin whitening cream, skin whitening bar soap, skin whitening lotion, skin whitening serum, skin whitening facewash, fairness cream, cold cream, hair removing cream, bb cream, moisturising lotion, handwash, shampoo and conditioner.


Behind our successes is our corporate philosophy of ‘management like water’. The business strategies we employ may change over time, but our corporate philosophy will remain constant behind everything we do. Our corporate philosophy is based on three separate and inter-related angles.

The first is the inculcation of the BELIEF among our people that what we produce for the world is as valuable, affordable, plentiful, and important as water. It is a belief anchored on the premise that our output contributes to society and the betterment of the world we live in.

Next is the understanding that water only flows downwards. In other words, it is essential that we respect the laws of NATURE and SCIENCE as we seek solutions and attempt to tackle different challenges.

Finally, like the FLEXIBILITY of water, we always adopt a fluid and adaptable stance, allowing us to react and respond promptly to various challenges with clarity and transparency. It is this flexibility that places Meclay in a better position to seize opportunities in times of crisis.

We hold ourselves accountable to this philosophy in our commitment to our people, our customers and our investors.


At Meclay, we support our leadership culture through unique systems and policies which ensure open communication, foster an environment of our Team members’ and partners’ privacy, and guarantee the well-being and safety of our employees. Our core values form the basis of everything we do at Meclay; from formal decision making to how we conduct our business to spot awards and recognition. At Meclay, we never forget what we stand for. Following are our core values:

We will manage and utilize resources and operations in such a way that the safety and health of our people, neighbors, customers, and visitors is ensured. We believe our safety, health and environmental responsibilities extend beyond protection and enhancement of our own facilities.

We strongly believe in the dignity and value of our people. We must consistently treat each other with respect and strive to create an organizational environment in which individuals are fairly treated, encouraged, and empowered to contribute, grow, and develop themselves and help to develop each other. We do not tolerate any form of harassment or discrimination.

At Meclay, we believe that a successful business creates much bigger economic impact and value in the community, which dwarfs any philanthropic contribution. Hence, sustainable business development is to be anchored in commitment to engage with key stakeholders in the community and society.

We do care how results are achieved and will demonstrate honest and ethical behavior in all our activities. Choosing the course of highest integrity is our intent and we will establish and maintain the highest professional and personal standards. A well-founded reputation for scrupulous dealing is itself a priceless asset.

Success requires us to continually strive to produce breakthrough ideas that result in improved solutions and services. We encourage challenges to the status quo and seek organizational environments in which ideas are generated, nurtured and developed. Meclay appreciates employees for well thought out risks taken in all realms of business, and for the results achieved due to them, acknowledging the fact that not all risks will result in success.

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